Win the AI race for your brand.
Your customers now ask ChatGPT and Gemini what to buy, and AI recommends only a few brands. AnswerShelf shows where you stand against competitors, in English, Hinglish and Hindi, and what to fix to get ahead.
Free test, no card needed. Upgrade only when you see the value.
Illustrative examples with fictional brands
We track the answers from
The shift
The AI race has started. Most brands don't know they're in it.
India is one of ChatGPT's biggest markets. AI doesn't show ten blue links. It names a few brands and moves on. If your competitor is named and you're not, you lose the customer before you knew they existed.
brands per answer
AI recommends a short list. Everyone else is invisible, however good the product.
dashboards show this today
Google Analytics and Search Console can't tell you what ChatGPT says about your brand.
every AI has a different favourite
ChatGPT, Gemini and Perplexity often recommend different brands, and the answer changes with language.
How it works
From "are we even there?" to a clear fix list.
Real buyer questions
We ask each AI the questions your customers actually ask, in English, Hinglish and Hindi. Every question is asked several times, because AI answers vary.
Your AI shelf share
How often each AI names you, where you rank against competitors, and which websites AI trusts for its answers.
A clear to-do list
The exact pages to write, marketplace listings to fix and publications to get into, in priority order.
Every week
We re-run everything weekly so you see what moved after each fix, and when a competitor starts catching up.
Every industry is in the race
Wherever customers ask AI "which is best?"
We publish a monthly AI Shelf Index for 8 industries, and you can test any business, in any category.
What you get
Everything you need to win AI answers.
AI shelf share
One clear number: the share of AI answers that mention your brand, by AI engine, language and product need.
Competitor benchmark
See exactly which competitors AI prefers, on which questions, and by how much.
Built for Indian languages
Hindi and Hinglish questions, and brand names written in Devanagari. Most tools only track English.
Sources AI trusts
The marketplaces, publications and communities AI quotes in your category. So you know where to show up.
Question gaps
The exact questions where AI recommends others and not you, with the real answer text as proof.
Fixes, done with you
A prioritised fix list every month. On the Pro plan, we write the content and listing fixes for you.
Your scorecard
One page. Everything your team needs to act.
- Your AI shelf share vs the brands AI prefers
- Breakdown by AI and language: ChatGPT, Gemini, Perplexity · English, Hinglish, Hindi
- Questions you're missing, with what AI actually said
- What to fix first, based on the sources AI cites
How ChatGPT, Gemini and Perplexity recommend Veda Skin
You appear in 16% of English answers but only 4% of Hindi ones. Hindi product pages and regional coverage can fix this.
Made for India
Ask in Hindi, get a different answer.
Indians ask AI in English, Hinglish and Hindi, and the recommended brands change with the language. We track all three, so you see the whole picture.
- best sunscreen for oily skin in India EN
- oily skin ke liye best sunscreen kaunsa hai HINGLISH
- तैलीय त्वचा के लिए सबसे अच्छा सनस्क्रीन कौन सा है? HI
Pricing
Start small. See the numbers. Then decide.
Test free first. Pay monthly, cancel anytime.
Free test
See where you stand today.
no card needed
- 1 brand, 1 category
- Your AI shelf share
- Top 3 competitors AI prefers
- Your 3 biggest question gaps
Starter
Track your brand every week.
+ GST, cancel anytime
- 25 buyer questions
- ChatGPT + Gemini
- English, Hinglish, Hindi
- 3 competitors
- Weekly email scorecard
Growth
For brands serious about winning.
+ GST, cancel anytime
- 100 buyer questions
- All AI engines we track
- 5 competitors
- Sources AI cites
- Prioritised fix list + trends
Agency
Offer AI visibility to your clients.
+ GST · minimum 3 clients
- Starter for every client
- White-label reports
- One login for all clients
- Priority support
New subscriptions come with a 7-day money-back guarantee. Want us to write the fixes for you? Fix credits are coming soon.
For agencies
Add AI visibility to your services this month.
Your clients are already asking "what does ChatGPT say about us?" Give them a clear answer under your own brand, and a new line of monthly revenue.
- White-label reports with your logo and colours
- One login to manage every client brand
- Per-client pricing that you mark up and resell
- Free pitch reports to win new clients
- Consultant? Earn 20% recurring for every brand you refer
FAQ
Questions brands ask us
What is "AI shelf share"?
It's the share of AI answers that mention your brand. If we ask ChatGPT, Gemini and Perplexity 300 buyer questions and your brand appears in 45 answers, your AI shelf share is 15%. It works like shelf share in a store: the more space you hold, the more likely you are to be picked.
Is it really free to test?
Yes. Enter your brand and category and we'll show your AI shelf share, top competitors and biggest gaps. No card, no login. Upgrade only if it's useful.
Which industries do you cover?
Any business customers research before buying. We publish a monthly AI Shelf Index for 8 industries: beauty, business software, fintech and insurance, education, electronics, travel, health and home. For other categories, we build the buyer questions for your business automatically.
Which AI tools do you track?
ChatGPT, Gemini and Perplexity today, all with web search switched on, like the apps people use. We add new AI tools as they become popular in India.
Why do you ask every question several times?
AI answers change from one try to the next. One screenshot can mislead you. We ask each question multiple times on each AI and report the average, so the numbers are reliable.
Is this the same as SEO?
No. SEO tracks your position in Google's list of links. AI tools read many sources and write one answer naming a few brands. Different sources matter, like marketplaces, review articles and community discussions. We show you which ones AI relies on in your category.
Can you guarantee AI will recommend us?
No one honestly can. What we guarantee is clarity: exactly where you stand every week, what to fix, and whether each fix moved the numbers.
Do you need access to our website or accounts?
No. We only need your brand name, your category and the competitors you care about. We ask the AI tools the same way your customers do.
Can't we just build this ourselves?
You could build a basic script. But AI tools change their systems every few months, and the value is in the benchmark across your whole category, weekly history, and knowing which fixes actually work. That's what we provide, for less than the cost of one engineer's week.
Free test
Test your brand in the AI race. Free.
Tell us your brand and category. We ask the AI tools the questions your customers ask and email you your score, competitors and gaps. Upgrade only if it's useful.
- Free, no card needed
- English, Hinglish and Hindi questions
- Your top competitors and question gaps